UMA Expo Logos 2021
Logo and branding designed for the United Motorcoach Association.
The Expo took place in Orlando held both in person and virtually. There are two logos, one for each event.
The UMA Expo 2021 was the logo branding for the in person conference held April 2021. I went with combining an orange, Florida's speciality, and a long winding road to bring buses and Orlando together.
Expo Encore was used for the weekend Zoom conference after the in person event. UMA wanted a more "high action" logo hence the appearance of speed marks on the type. This Encore event was just a quick rundown on the panels that happened the week prior at the main Expo.