Design and Illustration
This is an ad that's part of a guerrilla marketing campaign to change the verbiage usage for the word OCD. Lots of people have normalized using OCD as an adjective and adding to the stigma that it's just something that everyone has and not a life changing disorder.
This digital poster was created using color as an impact and used a common misconception about OCD to draw attention to the viewer. The message is to make the reader confront their choice of words going forward and to make then more aware of the stigma that many with mental illness face daily. The posters were to be placed around a college campus, on digital monitors, during mental health awareness month to promote education on mental health.