Marymount Day of Giving.
Design and Media Campaign.
Marymount University's Alumni department ran their annual Day of Giving in late November 2021. They requested new branding to go along with a media campaign that they would run through various social media.
A new logo was created with the idea of "MUTogether" showcasing a globe to signify unity in the Marymount community no matter the location. A flyer was created to send out to the various donors and alumni from Marymount, a gridded map in the ground to tie with the global theme of the campaign. On the day itself graphics were created to fill in the map with Marymount's donors, filling it in with "MU Blue".
Marymount's brand guide was taken into consideration, sticking with a limited color scheme of their "MU Blue" and an orange for contrast.